During 2024, Agirre Lehendakaria Center has analysed the initiatives of the Provincial Council of Alava and the Vitoria-Gasteiz City Council for the revitalisation of the Basque language, within the framework of the new AROA strategic plan.

In addition, interviews and listening sessions have been held with social agents of different profiles to understand their perceptions of the Basque language and detect opportunities for its strengthening.

This analysis has made it possible to identify patterns in perceptions and attitudes towards the Basque language, both positive and negative. It has revealed key factors that can act as levers to encourage its use, as well as social and cultural obstacles that require specific strategies. The research has also highlighted the need to promote an inclusive narrative adapted to the different sectors of Alava's society, with special attention to youth and foreign communities that currently do not have sufficient proposals adapted to their linguistic integration.