What is co-creation and what is its value?

The initial steps of deep listening, collective interpretation, and collaborative analysis lead to finding shared values, areas of opportunity, existing barriers, which can motivate stakeholders to initiate a process of developing solutions through co-creation. This is an inclusive process that will result in a set of ideas that will form the basis for co-design, prototyping, and the creation of the experimentation portfolio.

 

In co-creation, multiple stakeholders come together to generate solutions that respond to the perceptions identified in the community. If a portfolio only builds on existing initiatives, the ability to have a systemic impact will be limited. Therefore, co-creation allows to adapt ongoing initiatives in the area, but also to create new prototypes to be added to the portfolio. A good and advanced people-centred portfolio has to combine different levels of innovation, i.e. have a good balance between new ideas/prototypes, projects and pilots. Therefore, Co-design is essential in this process, as it facilitates making connections, addressing gaps and opportunities, ensuring five levels of intervention and securing connections with ethnographic profiles.

 

Co-creation starts from the cross-mapping of existing initiatives and also the new opportunities that emerged through the activation of the different listening channels with the narrative patterns identified. This exercise allows us to identify the existing gaps in the territory and to start creating the people-centred portfolio.